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April 21, 2023

Ema app empowers women to take control of health and wellbeing

The Ema app is designed to act as a personal sidekick for women, answering direct questions about health topics from fertility to menopause, without providing links to articles or videos. Users can ask Ema anything from creating a grocery list to diagnosing period pain. The app was originally designed to connect women in local areas but evolved to offer women more resources at their fingertips, with AI added to provide a more personalized experience. While it's not intended to replace advice from a doctor, user assessments show that 78% reported lower anxiety and 57% felt encouraged to reach out to their medical provider for further assistance.

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March 22, 2023

‘Empathetic’ AI app launched to democratise women’s health

Ema is a women's health app that provides medically-vetted support and information. It uses reinforcement learning to make medical jargon more accessible and connects women with each other. Ema is an empathetic AI companion that offers personalized health support for fertility to menopause. It can connect women to friendship circles, help them find clothes for breastfeeding, and even compose emails to healthcare providers.



February 20, 2021

New Mothers Are Lonely During Coronavirus. Mom-Shaming on Social Media Is Making It Worse.

Melanie Parker had a difficult labor with the birth of her first baby in August and was grieving because she wasn’t able to hold and nurse her baby immediately after her emergency C-section.

To find solace, she followed a lot of new mothers on Instagram, and saw a post from a woman who’d had a similar birth experience:

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June 8, 2020

Already an uphill battle, fundraising for startups gets tougher in the pandemic

Amanda Ducach, founder of a startup community for mothers, had just had the financial rug yanked out from under her.

An investor who’d promised $100,000 reneged on that commitment...

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April 14, 2020


In today’s climate of self isolation and quarantine, online connections are key to maintaining mental well-being, especially for moms. SocialMama’s technology delivers on that promise, but now they are taking it a step further.

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Mommy Nearest
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February 10, 2020

Houston Ranks on Top Cities for Women in Tech List

In Houston, women play an active role in both the startup and funding scene. In May 2019, Amanda Ducach launched SocialMama, a networking app that connects like-minded mothers for friendship and mentorship.

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Houston Business Journal

April 9, 2023

Amanda Ducach Created the ‘Ema’ App

Ema is a women's health app that offers personalized medical advice and peer support using AI technology. After a month on the app, 78% of women reported lower anxiety levels and 68% preferred Ema over Google. The app aims to democratize women's health and provides evidence-based information in wellness areas like mental health and maternity.



February 23, 2023

US femtech start-up to launch ChatGPT-inspired tool

SocialMama, a Texas-based women's health start-up, has launched an AI-based chat tool called Ema to offer users information and medically-vetted support around women's health. Ema is like texting a best friend who is an OB/GYN physician and can answer questions ranging from baby latching to diabetic-friendly brownie recipes. SocialMama added GPT technology to support its growing user base and plans to raise funds and double the team of 10 to support company growth.



February 2, 2021

Here's Why Mom Friends Are *So* Important to Have

From work friends to childhood friends, your circle is likely filled with people who you met in different phases of life. But in the parenting stage of life, finding someone who can relate to what you're going through is crucial — that's why mom friends are important to have.

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April 23, 2020

9 Houston startups that are pivoting to provide COVID-19-related services

From software to new services, several Houston startups are using this time of crisis to roll out new options for people living in the time of the COVID-19 crisis. This week, here are nine more startups that have reacted to the coronavirus with new tech solutions.

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March 9, 2020

Get Active Mom Challenge with SocialMama App

Two wonderful "mama jamas," founder of SocialMama App Amanda Ducach and creator of The Snazzy Mom Arushi Garg, share how moms can get involved with the "Get Active Mom Challenge" -- now through April 7 on the SocialMama App.

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January 28, 2020

Need New Mom Friends? Try These 6 Apps That Help Mothers Connect

More and more moms are turning to apps to meet new friends. Here are six apps specifically for moms to meet other moms—and they’re all free in Apple’s App Store and on Google Play (including SocialMama)!

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Washington Family

March 27, 2023

Ema App Uses AI to Help Women Manage Their Health and Well Being

Ema, an AI-based women's health app, has launched with personalized health support from fertility to menopause. Ema uses AI technology to make medical information accessible and provides friendship circles where women can chat and support each other. The app aims to reduce anxiety in women and has received positive feedback from beta users.


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February 21, 2023

Exclusive: Houston startup rebrands to provide AI chat tool focused on women’s health

Amanda Ducach's femtech platform, SocialMama, pivoted to offer women's health information from fertility to menopause. However, the need for 24/7 access to experts was not scalable. To address this, her team incorporated GPT technology and created ema, an AI-based chat tool that provides women with medical information and offers ongoing conversations. The mission of ema is to democratize access to women's health care and reduce barriers for women facing socioeconomic disparities.

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July 30, 2020

FemTech Apps Like SocialMama Make a Difference This International Friendship Day

Since the pandemic hit investors have increasingly focused on women’s health. With mental stress and maternal pressure featuring prominently in 2020, there is no doubt that technology can help ease that burden.

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April 15, 2020

Social Media Savvy Mothers Connect With Their Peers Via New SocialMama App

With millions of mothers facing extra pressure and new responsibilities until the nation emerges from the COVID-19 crisis, SocialMama is a social media app that connects mothers everywhere for friendship, advice or just a break from the pressures of viral isolation. 

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March 3, 2020

Empowering MOM Fitness Challenge Launches After Popular Blogger Runs Half Marathon for International Women's Day

National App dedicated to moms, SocialMama App, to partner with popular mom blogger Arushi Garg & Accel Lifestyle Fitness Apparel to inspire and empower Moms.

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January 27, 2020

Mom•Me: Amanda Ducach, CEO of SocialMama

We sat down with SocialMama CEO, Amanda Ducach to find out where this brilliant idea was born and more about the woman behind it.

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Houston Family Magazine
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