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Introducing Ema
The first purpose-built AI system for women’s health and wellness. One system. Two interfaces. Infinite leverage.
We didn’t build Ema to be everything for everyone — we built her to be exactly what women have always needed, and never had. In doing so, we raised the bar for everyone.
— Amanda Ducach, CEO & Founder
The Team Behind Ema
Ema is built for women by women. She is designed by a team of AI experts and women's health providers. We built Ema to be aligned with all backgrounds and walks of life.
Why Ema?
Ema uses generative AI to transform women's health, providing personalized, evidence-based guidance. We ensure privacy, inclusivity, and trust, partnering with businesses to improve health outcomes. Our goal is to make every woman feel supported, filling the gap in women's health care.
Our Story
Ema originated from a heartfelt mission to connect mothers in need of support, inspired by Amanda Ducach's best friend's challenging experience in an ER with her child. What began as a platform to foster friendships among like-minded mothers evolved into a robust health & wellness community for all women, from fertility through menopause (originally named SocialMama). Recognizing the broader needs of our members, we expanded our mission to include expert health guidance, integrating physicians and wellness professionals into our ecosystem.
The evolution continued steering most efforts towards technological innovation, developing an AI companion to provide early support and guidance to women on their health journey, leading to leaps of improvement in areas like preventative care. This leap forward laid the groundwork for leveraging our AI technology to enable businesses to offer enhanced support and care to their female customers, enriching the lives of women globally.
Ema has become a beacon of innovation in women's wellness, transforming the landscape of support and care. Our journey from a simple connection platform to a leader in AI-driven wellness solutions reflects our unwavering commitment to empowering women everywhere.
Story Timeline
Our Investors
April 21, 2023
Ema app empowers women to take control of health and wellbeing
The Ema app is designed to act as a personal sidekick for women, answering direct questions about health topics from fertility to menopause, without providing links to articles or videos. Users can ask Ema anything from creating a grocery list to diagnosing period pain. The app was originally designed to connect women in local areas but evolved to offer women more resources at their fingertips, with AI added to provide a more personalized experience. While it's not intended to replace advice from a doctor, user assessments show that 78% reported lower anxiety and 57% felt encouraged to reach out to their medical provider for further assistance.
KPRC2
March 22, 2023
‘Empathetic’ AI app launched to democratise women’s health
Ema is a women's health app that provides medically-vetted support and information. It uses reinforcement learning to make medical jargon more accessible and connects women with each other. Ema is an empathetic AI companion that offers personalized health support for fertility to menopause. It can connect women to friendship circles, help them find clothes for breastfeeding, and even compose emails to healthcare providers.
FEMTECH WORLD
February 20, 2021
New Mothers Are Lonely During Coronavirus. Mom-Shaming on Social Media Is Making It Worse.
Melanie Parker had a difficult labor with the birth of her first baby in August and was grieving because she wasn’t able to hold and nurse her baby immediately after her emergency C-section.
To find solace, she followed a lot of new mothers on Instagram, and saw a post from a woman who’d had a similar birth experience:
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THE WALLSTREET JOURNAL
June 8, 2020
Already an uphill battle, fundraising for startups gets tougher in the pandemic
Amanda Ducach, founder of a startup community for mothers, had just had the financial rug yanked out from under her.
An investor who’d promised $100,000 reneged on that commitment...
Read Now >>
HOUSTON CHRONICLE
April 14, 2020
SOCIALMAMA LAUNCHES IN-APP HEALTH EXPERT PROGRAM DURING COVID-19
In today’s climate of self isolation and quarantine, online connections are key to maintaining mental well-being, especially for moms. SocialMama’s technology delivers on that promise, but now they are taking it a step further.
Mommy Nearest
February 10, 2020
Houston Ranks on Top Cities for Women in Tech List
In Houston, women play an active role in both the startup and funding scene. In May 2019, Amanda Ducach launched SocialMama, a networking app that connects like-minded mothers for friendship and mentorship.
Read Now >>
Houston Business Journal
April 9, 2023
Amanda Ducach Created the ‘Ema’ App
Ema is a women's health app that offers personalized medical advice and peer support using AI technology. After a month on the app, 78% of women reported lower anxiety levels and 68% preferred Ema over Google. The app aims to democratize women's health and provides evidence-based information in wellness areas like mental health and maternity.
KNOCKTURNAL
February 23, 2023
US femtech start-up to launch ChatGPT-inspired tool
SocialMama, a Texas-based women's health start-up, has launched an AI-based chat tool called Ema to offer users information and medically-vetted support around women's health. Ema is like texting a best friend who is an OB/GYN physician and can answer questions ranging from baby latching to diabetic-friendly brownie recipes. SocialMama added GPT technology to support its growing user base and plans to raise funds and double the team of 10 to support company growth.
FEMTECH WORLD
February 2, 2021
Here's Why Mom Friends Are *So* Important to Have
From work friends to childhood friends, your circle is likely filled with people who you met in different phases of life. But in the parenting stage of life, finding someone who can relate to what you're going through is crucial — that's why mom friends are important to have.
ROMPER
April 23, 2020
9 Houston startups that are pivoting to provide COVID-19-related services
From software to new services, several Houston startups are using this time of crisis to roll out new options for people living in the time of the COVID-19 crisis. This week, here are nine more startups that have reacted to the coronavirus with new tech solutions.
Read Now >>
INNOVATION MAP
March 9, 2020
Get Active Mom Challenge with SocialMama App
Two wonderful "mama jamas," founder of SocialMama App Amanda Ducach and creator of The Snazzy Mom Arushi Garg, share how moms can get involved with the "Get Active Mom Challenge" -- now through April 7 on the SocialMama App.
CW39
January 28, 2020
Need New Mom Friends? Try These 6 Apps That Help Mothers Connect
More and more moms are turning to apps to meet new friends. Here are six apps specifically for moms to meet other moms—and they’re all free in Apple’s App Store and on Google Play (including SocialMama)!
Washington Family
March 27, 2023
Ema App Uses AI to Help Women Manage Their Health and Well Being
Ema, an AI-based women's health app, has launched with personalized health support from fertility to menopause. Ema uses AI technology to make medical information accessible and provides friendship circles where women can chat and support each other. The app aims to reduce anxiety in women and has received positive feedback from beta users.
GRITDAILY
February 21, 2023
Exclusive: Houston startup rebrands to provide AI chat tool focused on women’s health
Amanda Ducach's femtech platform, SocialMama, pivoted to offer women's health information from fertility to menopause. However, the need for 24/7 access to experts was not scalable. To address this, her team incorporated GPT technology and created ema, an AI-based chat tool that provides women with medical information and offers ongoing conversations. The mission of ema is to democratize access to women's health care and reduce barriers for women facing socioeconomic disparities.
INNOVATIONMAP
July 30, 2020
FemTech Apps Like SocialMama Make a Difference This International Friendship Day
Since the pandemic hit investors have increasingly focused on women’s health. With mental stress and maternal pressure featuring prominently in 2020, there is no doubt that technology can help ease that burden.
THE FINTECH TIMES
April 15, 2020
Social Media Savvy Mothers Connect With Their Peers Via New SocialMama App
With millions of mothers facing extra pressure and new responsibilities until the nation emerges from the COVID-19 crisis, SocialMama is a social media app that connects mothers everywhere for friendship, advice or just a break from the pressures of viral isolation.
Read Now >>
FORBES
March 3, 2020
Empowering MOM Fitness Challenge Launches After Popular Blogger Runs Half Marathon for International Women's Day
National App dedicated to moms, SocialMama App, to partner with popular mom blogger Arushi Garg & Accel Lifestyle Fitness Apparel to inspire and empower Moms.
Read Now >>
ABC-7
January 27, 2020
Mom•Me: Amanda Ducach, CEO of SocialMama
We sat down with SocialMama CEO, Amanda Ducach to find out where this brilliant idea was born and more about the woman behind it.
