Privacy Policy

Your privacy:  Privacy is on the forefront of how we design and develop.  We involve experts from various fields, including legal, development specialist, product designers and our internal leaders to make sure that we maintaining this promise. 
Transparency: There is nothing more annoying, that reading a policy that makes no sense.  Ours is as simple as we could make it.  
Securing your info: We do our best to use the top security practices in the field. As a startup we are constantly updating our security, and will continue to do so as we grow in both community size and funding.  It takes a village, so the most important thing is feedback, if you have any ideas, questions or concerns, please reach out!

First of all, thank you for taking the time to review our policy.  We appreciate that you trust us with your information and we intend to always keep that trust. This Policy describes our privacy practices in plain language, keeping as much jargon to a minimum.  Let's be honest, who even understands that jargon!?!?
This Privacy Policy applies beginning 4.30.2019.  This Privacy Policy applies to websites, apps, events and other services operated by Ema. 


If you live in the United States or Canada, the company that is responsible for your information under this Privacy Policy is: SocialMama, 5903 Rose Street, Houston, Tx 77007.  Please email us at    


You simply can't develop meaningful connections and mentorship without some information about you, such as basic profile details and the types of people you’d like to meet. We also collect information that is generated as you use our platform (like during log-in).  However, you choose what information that you give.

This includes:

  • Creating an account-  your login credentials, and other basic details necessary, like gender.

  • Profile set-up- info on your personality, lifestyle preference and unique needs.

  • Gallery photos-  like pictures or videos, you may allow us to access your camera or photo album. Some of the information you choose to provide us may be considered “special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual orientation and religious beliefs. By choosing to provide this information, you consent to our processing of that information. 

  • Paid services- When you subscribe to a paid service or make a purchase directly from a third party, the information is shared through their services.

  • Feedback sessions & events- when you choose to participate in our promotions, events or contests, we collect the information that you use to register or enter.

  • Interactions with our team-  we collect the information you give us during the interaction, for example, when fixing a bug that you might have sent us an email about. Sometimes, we monitor or record these interactions for training purposes and to ensure a high quality of service.

  • Interactions with other users-  we collect the information you give us during the interaction, for example, when messaging a fellow mama.  


Information we receive from others: 

  • Fellow users or partners: users may provide information about you (for example, if they report you for violating terms and conditions).

  • Social Media- Social media sites might share info like your social media login (such as Facebook Login) to create an account.


Information collected when you use our services:

When you use our services, we collect information about which features you’ve used, how you’ve used them and the devices you use to access our services. See below for more details:

  • Usage Information: We collect information about your activity on our services, for instance how you use them (e.g., date and time you logged in, features you’ve been using, searches, clicks and pages which have been shown to you, referring webpage address, advertising that you click on) and how you interact with other users (e.g., users you connect and interact with, time and date of your exchanges, number of messages you send and receive).

  • Device Information: We collect information about your device so you use to access our services, and find local mamas nearby.  This may include, for example: hardware and software info, device ID, settings and characteristics, browser type, network connection, operating system, and more.

  • Your location: Our number one goal is to protect you and your family.  It is important that we know your location, if you give us permission, to match you with mamas nearby. Geolocation (latitude and longitude) through various means, is collected (sometimes in the background) so that we can better match you.  You exact location is never shared, your location ill always be scrambled (in other words, mamas won't really know you exact location). If you decline permission for us to collect your geolocation, please email us at


We will do our best to protect your data against other technologies (like web browsers).  However, Ema, their partners, or others may use cookies and similar technologies (e.g., web beacons, pixels) to recognize you and/or your device, authenticating who you are,  analyzing site traffic, delivering and measuring the effectiveness of advertising campaigns, and more.  

Our goal is to help you make meaningful connections, the main sharing of users’ information is with other mamas on the platform. We also share some users’ information with service providers and partners who assist us in operating our services. You share information with other users when you voluntarily disclose information on the service (including your public profile). Please be careful with your information and make sure that the content you share is stuff that you’re comfortable being publicly viewable, as this is a connection platform. Below are the reason why we would use or share your information.  

  • To create your account, communicate about your account and provide our services to you.

  • To help you connect with other mamas, and provide the most similar matches possible. 

  • To create a seamless experience across the various technology and devices that you might be using 

  • To improve our services and increase value to you, our user.

  • To match you with services, partners and products that we believe align with your unique needs, and will improve your life.  

  • To keep the entire community safe (ie: to illegal activities and cooperate with the legal authorities)

  • Our service providers and partners

As most connecting platform, we use third parties to help us operate and improve our services. For example for data hosting and maintenance, marketing, advertising, payment processing and security operations, please know we may share information with partners who distribute and assist us in advertising our services. 

However, please know that all partners have very strict obligations and expectations to uphold.  Your information will be shared when it required by law and to enforce the legal rights of our community.  We are here to protect our mamas, whenever possible.  


We want you to be in control of your information, so we have provided you with the following tools: You control what you add to the app.  If you ever have any questions or suggestions about privacy and security, please email us. We are doing our best to give you tools within the platform that let your control your privacy, and we will be adding more in the future. You can delete your account by using the corresponding functionality within the app.  Please remember that legal and privacy laws protect and apply. Finally, we may reject requests for certain reasons, including if the request is unlawful or if it may infringe on trade secrets or intellectual property or the privacy of another user, we will always take these case by case, and do our best to make the best decision that protects the community and individual users.  


California: If you are a California resident, you can request a notice disclosing the categories of personal information about you that we have shared with third parties for their direct marketing purposes during the preceding calendar year, we may ask you to provide proof of identity before we can answer such a request.

European Union: accountability. In certain countries, including in the European Union, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal information.  You have a number of rights under European Data Protection law if you are an EU citizen, please inform of us any that you would like to inquire about.  Sometimes cross border transfers may occur when your date is moving from outside the EU by an outside company, please be aware of that.  


We work hard to protect you from unauthorized access or obstruction of your personal data. As with all technology companies, although we take steps to secure your information, we do not promise or guarantee because: Ema disclaims any representation or warranty, whether expressed or implied, with respect to any breach of security, damage to your device, or any loss or unauthorised use of your registration information or other data.

Our services are restricted to users who are 15 years of age or older.  If you suspect that a user is under the age of 15, please use the reporting feature available within our platform.  


PRIVACY POLICY CHANGES - Because we’re always looking for new and innovative ways to help you build meaningful connections, this policy may change over time. We will notify you before any material changes take effect so that you have time to review the changes.To file a request to know more, please contact We will process that request in line with any applicable local laws and our policies and procedures in place for dealing with such requests.